Organizations can derive business value from Web conferencing services by leveraging cohesive collections of real-time collaboration tools for interaction among employees, partners, suppliers, and customers. Info-Tech presents and analyzes four case studies representing organizations of various sizes, from a range of different industries. This research note covers the following usage areas for Web conferencing:
- Customer Service & Support.
- Distributed Team Collaboration.
- Pre-Sales Product Marketing.
The final section of the note presents key success factors derived from the four usage scenarios.