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This tool asks a series of targeted questions that will help you determine the use-case scenarios that align with your organization's specific requirements for a marketing management suite (MMS). This tool will identify how strongly your organization's process automation requirements align with Info-Tech's functional use cases for the MMS Vendor Landscape Analysis; these scenarios include: 

  • Marketing campaign execution
  • Multichannel marketing
  • Marketing intelligence
Depending on your own organization's unique considerations, the tool will identify your alignment with one or more scenarios, on a scale of Weak/Moderate/Strong. 

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Search Code: 78249
Published: August 13, 2014
Last Revised: August 5, 2015


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