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This tool identifies the type of marketing automation (MA) technology you need:

  • Email marketing service
  • Lead management automation (LMA) suite
  • Enterprise marketing management (EMM) suite

After determining which technology you need, the tool facilitates evaluation of vendors. The tool auto-populates requirements for the MA technology, and allows you to quickly indicate which vendors can deliver on it. Next, the tool allows for side-by-side comparison of vendor pricing, allowing you to determine which vendor is best able to meet your needs.

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