This tool identifies the type of marketing automation (MA) technology you need:
- Email marketing service
- Lead management automation (LMA) suite
- Enterprise marketing management (EMM) suite
After determining which technology you need, the tool facilitates evaluation of vendors. The tool auto-populates requirements for the MA technology, and allows you to quickly indicate which vendors can deliver on it. Next, the tool allows for side-by-side comparison of vendor pricing, allowing you to determine which vendor is best able to meet your needs.