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When organizations use social networks to manage and leverage trusted relationships among employees, partners, suppliers, and customers, business value can be derived. This research note presents and analyzes four case studies representing organizations of various sizes, from a range of different industries. The following usage areas are covered:
- Private social networks for collaboration among employees.
- Public social networks for small enterprise customer marketing.
- Public social networks for employment recruiting.
- Public social networks for product marketing and customer collaboration in a multi-level marketing (MLM) environment.
The final section of the note presents key success factors derived from the four usage scenarios above.