Since Info-Tech’s last Lead Management Automation (LMA) market evaluation in early 2012, Info-Tech has observed vendors even out the field, leading to much less variability in the 2013 market both on the product and vendor side. In this mature market, vendors are playing catch-up with HTML5 mobile technologies, social integration and event management features.
Use this research to:
- Understand current capabilities of LMA vendors and evaluate offerings for best fit.
- Understand the state of the market and its future.
- Use scenario analysis to shortlist vendors.
Info-Tech evaluated eight competitors in the LMA market.