The email marketing services market is very mature and most features are now commodity or integrated into other marketing solutions. If you must select a standalone email marketing solution, focus on price and other market differentiators, such as location-based marketing.

Use this research to:

  • Learn about the current capabilities of email marketing vendors and evaluate offerings for best fit.
  • Understand the state of the market and its future.
  • Use scenario analysis to shortlist vendors.

Info-Tech evaluated eight competitors in the email marketing market.

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Vendor Landscape: Email Marketing Solutions

The market has reached its maturity – choose your solution appropriately and don’t overpay.

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