The email marketing services market is very mature and most features are now commodity or integrated into other marketing solutions. If you must select a standalone email marketing solution, focus on price and other market differentiators, such as location-based marketing.
Use this research to:
- Learn about the current capabilities of email marketing vendors and evaluate offerings for best fit. Understand the state of the market and its future.
- Use scenario analysis to shortlist vendors.
Info-Tech evaluated eight competitors in the email marketing market.