Storyboard: Gain Real Insights with a Social Analytics Program

Author(s): Timothy Hickernell, Ben Dickie, Amanda Robinson


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Without a social analytics program, it’s virtually impossible to gauge the success of your social media efforts. Social analytics are indispensable in gaining real-time insights across marketing, sales and customer service. Use social analytics to tap into the “world’s largest focus group” at significantly lower expense than traditional forms of marketing.

This research will help you:

  • Understand the business benefits of using social analytics to accurately gauge the health of your social media initiatives.
  • Identify the best social metrics for your particular use cases, and what to look for in each metric.
  • Pair social analytics with other sources of customer intelligence to capture a 360-degree view of your customers and business environment.
  • Create a Customer Insights Center of Excellence (CICOE) to drive your social analytics program to the next level.

View the Complete Blueprint:

Gain Real Insights with a Social Analytics Program

Go beyond counting your likes: harness “the world’s largest focus group” for deep insights about your customers, competitors, and employees.

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