Storyboard: Create a Consumer Technology Integration Plan in Five Steps

Author(s): Michael Battista, Karly Campbell

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Consumerization is invading IT whether you’re ready or not. Most organizations feel constantly behind, and struggle to stay on top of rapid changes in consumer technology.

Use this research to:

  • Understand the driving trends behind consumerization. Consumer technology has the power to transform entire industries; understanding why and how this trend has emerged is key to identifying and exploiting its benefits.
  • Identify and evaluate consumer technologies that could be potentially disruptive in your industry and for your organization. Determine when and how your organizations can begin implementing these technologies.
  • Create a plan to leverage all that consumer technology has to offer. Track emerging technologies in the consumer space several times a year and constantly re-evaluate your technology priorities.

Stop resisting consumer technology in the enterprise and turn it into a competitive advantage. Use consumerization to drive innovation within your organization.

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