(July 27, 2013) Social media use is a must for businesses for marketing, customer service, and other legitimate purposes. A downside, however, are the security issues social media poses to businesses via social engineering and malware. Use the following tips to address those risks.
Understand What’s At Stake
Through social media interactions, employees can unwittingly reveal company information that the competition can use or that puts the company in a bad light, says Dan Olds, a consultant at Gabriel Consulting Group. Employees can also provide hackers with enough insider-type information, he says, to run a scam on the company or “talk their way past safeguards.”