Particulars of Partnership: Overall Summary

Author(s): Ian Alexander

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This report will provide a summary to help vendors understand what partners want from vendor partners. The report will cover:

  • The most important elements of vendor partner programs to small, mid-sized, and large partners.
  • Vendor performance vs. partner importance in sales and marketing support for their channel partners.
  • Vendor performance vs. partner importance in training and enablement support for their channel partners.
  • Vendor performance vs. partner importance in ease of doing business for their channel partners.

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