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This discussion document positions Info-Tech Indaba’s upcoming big data and analytics research. Data generation globally is growing exponentially, with over 35 zettabytes of digital data being created within ten years, according to industry predictions. Issues arising around data growth and its transposition into functional decision making have far-reaching implications for vendors that serve this market. Chief among them are the obstacles that end customers face in optimizing the use of analytics tools to reach required business outcomes.

To introduce Info-Tech Indaba’s Big Data & Analytics research, this document discusses:

  • Big data and analytics trends
  • Issues end customers face in adopting analytics tools
  • Challenges IT vendors face in selling analytics tools
  • Upcoming research topics

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