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A critical step for building strong stakeholder relationships and buy-in for the Enterprise Architecture (EA) initiative is the regular marketing of value statements. These value statements must be supported by relevant selected business metrics, along with any EA stories that contribute toward the stated value. Value statements should verify key stakeholders’ goals and objectives, along with their expectations of the EA initiative.

This marketing plan template provides a structure for:

  • Crafting the initiative name
  • Managing value statements
  • Managing stakeholder engagement throughout the EA initiative
  • Tracking the communication timeline

Timely and meaningful communication helps to reduce resistance from stakeholders and increases perception of value.

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