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This research examines customer behavior related to BPM strategy implementation to better inform the marketing and sales activities around BPM suites, with the aim of increasing adoption in the mid-market and enterprise markets.

This report covers the following:

  • Planning stages for BPM strategies
  • Approaches to BPM strategy implementation
  • Groups involved in planning BPM strategies
  • Drivers of BPM strategy adoption
  • Inhibitors of BPM strategy adoption

BPM strategy implementation is gaining traction; however, this doesn’t necessarily mean that BPM suites will experience proportionate growth.

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Search Code: 56147
Published: August 20, 2012
Last Revised: August 20, 2012


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