Ad hoc customer advocacy (CA) efforts and reference programs, while still useful, are not enough to drive growth. Establishing a strong foundation for customer advocacy is critical for solutions providers looking to build strong customer relationships, nurture brand advocacy, increase marketing messaging credibility, and differentiate themselves from the competition.
Read this Executive Brief to:
- Understand the concepts and benefits of CA and how CA can be used to improve marketing and sales and fuel growth and competitiveness
- Develop a customer advocacy proof of concept/pilot program to gain stakeholder approval and funding for getting started with or expanding your efforts around customer advocacy