Four Companies Benefit from the Friend of a Friend: A Social Networking Saga


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Organizations can derive business value when social networks are appropriately targeted at managing and leveraging trusted relationships among employees, partners, suppliers, and customers. Info-Tech presents and analyzes four social networking case studies representing organizations of various sizes, from a range of different industries. The research note covers the following usage areas:

  • Private social networks for collaboration among employees. 
  • Private social networks for customer collaboration and product marketing.
  • Public social networks for employment recruiting.
  • Public social networks for product marketing and customer collaboration in a multi-level marketing (MLM) environment.

The final section of the note presents key success factors derived from the four usage scenarios.

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