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Business Intelligence (BI) is a set of processes and technologies which provides consistent, accurate data and analytical tools to meet strategic and operational objectives. The value of BI lies in its ability to manipulate data for the purpose of accurately answering business questions in a timely fashion. BI is constantly evolving and as enterprises mature and grow, so does the need to integrate critical business processes and gather intelligent and consistent information.

Organizations that have implemented BI cite the following key benefits:

  • Ease of information access.
  • Deeper insight into data.
  • Increased employee productivity.
  • Improved customer service.
  • Improved accuracy of predictions.
  • Improved decision making.

Issues around data were found to be a primary focus in every step of a BI project. Data quality came up as a major driver of the project's implementation, then as a common theme behind each of the benefits, and finally as an indication of overall success with BI. Organizations who found the most success with BI typically instituted a formal data quality team.


Complete with a decision-making tool and detailed case studies, this report will:

  1. Explain the concept of Business Intelligence.
  2. Describe its key business and technology drivers and the adoption rates of key functionalities.
  3. Detail the specific benefits and challenges realized in actual implementations.
  4. Provide guidance on how to progress with planning and implementation.
  5. Offer recommendations as to how to mitigate challenges and realize operational success.


Today's business decision-making is increasingly dependent on Business Intelligence systems. Use this report to learn and apply best practices in designing, deploying, and managing a BI system effectively.

Tool (included): The associated “Business Intelligence Success Estimation Tool” gives organizations the opportunity to apply the findings of the BI report to their own unique needs and characteristics. By answering a short questionnaire, the tool will indicate an organization's overall fit with BI, as well as any expected benefits and challenges stemming from an implementation.

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