A recent promotion by a digital signage vendor touts the prestige that their product will add to the client's space. Before draping retail space with sleek plasma displays consider the full costs and the real business benefits of digital signage.
Digital Drivers
A decrease in the price and weight of digital monitors and an increasing amount of content and advertising partners are behind a growing adoption of digital signage in the retail and hospitality industries. Signs or signage systems, consisting of hardware, software, infrastructure and support can be outsourced entirely by way of vendor provided turn-key solutions or created and maintained in-house.