Create a Customer-Centric Digital Strategy – Phase 4: Define the Target State of Digital


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Integrate the insights discovered from internal drivers, customer experience mapping, and external drivers to understand the target customer experience map, and target state digital maturity. This phase will take you through the following activities:

  • Digital guiding principles
  • Strategic goals
  • Target-state customer experience map
  • Target-state digital maturity
Use this phase as part of the full blueprint, Create a Customer-Centric Digital Strategy.

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Search Code: 80400
Published: April 12, 2016
Last Revised: April 12, 2016

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