Integrate the insights discovered from internal drivers, customer experience mapping, and external drivers to understand the target customer experience map, and target state digital maturity. This phase will take you through the following activities:

  • Digital guiding principles
  • Strategic goals
  • Target-state customer experience map
  • Target-state digital maturity

Use this phase as part of the full blueprint, Create a Customer-Centric Digital Strategy.

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Create a Customer-Centric Digital Strategy

Harness the power of digital to transform your customer interactions.

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Search Code: 80400
Published: April 12, 2016
Last Revised: April 12, 2016

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