Plan and Execute a Digital Transformation – Phase 3: Define the Digital Roadmap

Author(s): Michael Blair, Gopi Bheemavarapu

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Identify the initiatives to achieve digital outcomes and create a customer-centric digital strategy and roadmap.

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digital, strategy, maturity, digital strategy, digital transformation, customer centric, customer experience, omnichannel, multichannel, innovation, IT strategy, channels, marketing, support capabilities, digital capabilities, digital products, business model innovation, business model, disruption, leading edge, digital strategy-on-a-page, strategy-on-a-page, digital value pools, digital marketing, digital channels, digitized support capabilities, digitally-enabled products, digital imperatives, digital disruptors, digital vision
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