This phase will help you analyze internal and external drivers to discover insights to help your organization form its digital strategy. This phase will take you through the following activities:

  • Internal Drivers: Business imperatives, Business SWOTs, Persona Identification, Customer Experience Map.
  • External Drivers: PESTLE factors, Industry Trends.

Use this phase as part of the full blueprint, Create a Customer-Centric Digital Strategy.

Also In

Create a Customer-Centric Digital Strategy

Harness the power of digital to transform your customer interactions.

Related Content

Hide Details

Search Code: 80395
Published: April 12, 2016
Last Revised: April 12, 2016

Social

Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.