This phase will help you analyze internal and external drivers to discover insights to help your organization form its digital strategy. This phase will take you through the following activities:

  • Internal Drivers: Business imperatives, Business SWOTs, Persona Identification, Customer Experience Map.
  • External Drivers: PESTLE factors, Industry Trends.

Use this phase as part of the full blueprint, Create a Customer-Centric Digital Strategy.

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Create a Customer-Centric Digital Strategy

Harness the power of digital to transform your customer interactions.

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Search Code: 80395
Published: April 12, 2016
Last Revised: April 12, 2016


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