Plan and Execute a Digital Transformation – Phase 1: Scope the Digital Transformation

Author(s): Michael Blair, Gopi Bheemavarapu

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Understand the business context, map investments to digital value pools, and identify and interview key stakeholders.

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digital, strategy, maturity, digital strategy, digital transformation, customer centric, customer experience, omnichannel, multichannel, innovation, IT strategy, channels, marketing, support capabilities, digital capabilities, digital products, business model innovation, business model, disruption, leading edge, digital strategy-on-a-page, strategy-on-a-page, digital value pools, digital marketing, digital channels, digitized support capabilities, digitally-enabled produ cts, digital imperatives, digital disruptors, digital vision
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