Issuing a Request for Proposal (RFP) for a software acquisition project is an excellent way to objectively compare software solutions. This article is the first in a series that will consider best practices in writing RFPs for various software types.
Customer Relationship Management (CRM) is one of those terms that has become a catchall for any number of software programs that assist in customer-facing activities. From sales force automation to call center management, supply chain tracking to ticketing systems - CRM can mean many things to many people.