Build a Product Roadmap – Phases 1-2

Author(s): Ben Mackle

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Create a roadmap that meets your objectives, the characteristics of your product, and the environment it lives in. Use this storyboard to understand the factors that influence the approach you should apply and then build a roadmap that communicates your product's future to the appropriate audience.

  • Understand how the characteristics of your product, its end users and disposition, and your internal and external organizational constraints influence the ideal roadmapping approach you should apply.
  • Determine the ownership of your roadmap as well as the audience and communication objectives.
  • Structure your roadmap based on your circumstances and communication objectives.
  • Define the components that will populate your roadmap and provide the why, what, who, and when of your product's future.

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