Build a Product Roadmap – Phase 2: Build Your Roadmap

Author(s): Ben Mackle

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This phase helps you build the structure and define the components that will populate your roadmap.

  • Determine your timeline, time horizons, and other cycles of activities worthy of documenting in your roadmap.
  • The Why: Place the overarching goal of your product front and center.
  • The What: Determine the artifacts that will populate your roadmap
  • The Who: Categorize your artifacts by the delivery and product teams executing the those tasks.
  • The When: Include milestones, MVPs, and releases to track and communicate the progress of delivery.

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