This phase outlines many of the factors that impact the different approaches to product roadmapping and also helps you determine roadmap ownership, audience, and communication objectives.

  • Understand how the characteristics of your product, its end users and disposition, and your internal and external organizational constraints influence the ideal roadmapping approach you should apply.
  • Determine the ownership, audience, and communication objectives of your roadmap.
  • Structure your roadmap based on your circumstances and communication objectives.
  • Define the components that will populate your roadmap and provide the why, what, who, and when of your product's future.

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Build a Product Roadmap

Create a roadmap that suits your objectives, the characteristics of your product, and the environment it lives in.

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