Joel Martin Info-Tech Analyst

Director, Vendor Advisory Services at Info-Tech Research Group

24 Years in IT

Joel leads the Vendor Advisory team in Info-tech Consulting. I work with IT suppliers to develop, support, and execute go-to-market strategies that leverage competitive insights, market assessments, tools, and speaking engagements. My team also provides Partner & Channel advisory services.

Info-Tech Analyst

About Me

Joel is a Director at Info-Tech Research Group where he is responsible for developing and delivering thought leadership connect IT suppliers with IT buyers. This includes supporting market expansion, competitive intelligence, partner alignment & recruitment, and lead generation tools and services.

Joel offers two decades of experience from working in the global high-tech industry where he has led analyst, product, marketing, sales, and technical teams in Europe, Asia, and North America.

Prior to joining Info-Tech, Joel held senior roles at IDC, Microsoft, and TechInsights. At these companies, he managed teams and products dealing with product design, costing, supply chains, and intellectual property. At TechInsights I ran the business, led global marketing and product management, and drove the company’s digital strategy – working closely with CEO, CFO, CIO, and Sales. While at Microsoft, I oversaw the Dynamics ERP products, partners, and go-to-market strategy.

Joel specializes in helping teams in fast-growing businesses who manage, market, design, analyze, develop, sell, and support “as a service”-based offerings that align business and IT efforts to realize growth.

Joel holds a Bachelor in Business Administration in Management Information Systems from the University of Houston.



My Company

Info-Tech Research Group
888 Yonge Street, Toronto, ON, Canada M4W 2J2
251 - 1000 Employees


  • Product Management
  • Marketing
  • Data Analysis
  • Public Speaking
  • Talent Development
  • P&L Management
  • Competitive Intelligence
  • RFP
  • Vendor Selection
  • Investor Relations
  • Partner Strategy
  • Channel Recruit and Development
  • Forecasting
  • Cyber Security
  • Business Process
  • Trends
  • Leadership
  • Coaching
  • Analytics
  • IT Strategy
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