25 Years in IT

Joel leads the Vendor Advisory team for SoftwareReviews. His team works with IT suppliers to develop, support, and execute go-to-market strategies that leverage review-based user insights on pricing, performance, and emotional attachment to software.

About Joel Martin

Joel is a Director at Info-Tech Research Group where he is responsible for leading programs allowing software vendors to understand the buying behavior and choices of their customers.

Joel offers two decades of experience from working in the global high-tech industry where he has led analyst, product, marketing, sales, and technical teams in Europe, Asia, and North America.

Prior to joining Info-Tech, Joel held senior roles at IDC, Microsoft, and TechInsights. At these companies, he managed teams and products dealing with product design, costing, supply chains, and intellectual property. At TechInsights I ran the teardown.com business, led global marketing and product management, and drove the company’s digital strategy – working closely with CEO, CFO, CIO, and Sales. While at Microsoft, I oversaw the Dynamics ERP products, partners, and go-to-market strategy.

Joel specializes in helping teams in fast-growing businesses who manage, market, design, analyze, develop, sell, and support “as a service”-based offerings that align business and IT efforts to realize growth.

Joel holds a Bachelor in Business Administration in Management Information Systems from the University of Houston.

My Company

Info-Tech Research Group
888 Yonge Street, Toronto, ON, Canada M4W 2J2
251 - 1000 Employees
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