Marketing Research Director, SoftwareReviews
About Barbara Riedel
Barbara has extensive experience and knowledge developing and implementing comprehensive communications programs, public and media relations messaging, and marketing campaigns.
Barbara has worked in a variety of industries, including healthcare, healthcare technology, financial services, legal, and consumer products. These organizations varied in size from small privately held companies and rapidly scaling startups to well-established international firms and a regional Federal Reserve Bank. Her experience includes developing and executing internal and external communication messages for business-to-business, business-to-consumer, and direct-to-consumer companies.
Prior to joining Info-Tech, Barbara was the Senior Director of Marketing for a healthcare technology company. During her tenure, she built a communication and thought leadership program to elevate the company’s position in the industry and increase investor awareness. She produced multiple communication materials, including Series B and C funding press releases, C-Suite announcements, new and enhanced product releases, and the announcement of the latest version of the proprietary software.
Barbara holds a Bachelor of Science in Business Administration – Marketing from Kansas State University, and a Master of Business Administration – Finance from the University of Missouri-Kansas City.
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