About This Webinar

Rebuild the Web Content Management Strategy

Help the marketing department make a savvy IT decision.

IT and marketing need a common project framework to improve communication and make justifiable web content management (WCM) decisions.

This project will enable IT to work with Marketing to:

  • Create a strategy for web content management.
  • Determine if the existing systems, strategies, and procedures are appropriate for the enterprise.
  • Create a project strategy that is consistent with governance and programme management best practices.

The project benefits will enable you to:

  • Avoid making unnecessary new investments.
  • Put controls in place to avoid rogue spending from Marketing.
  • Make informed decisions about the types of technologies and initiatives that are necessary to support web content management.

This is an On-Demand webinar:

This webinar was previously recorded. To view our upcoming live sessions visit our Webinars page.

Featured Speakers

George Goodall

Research Director, Small Enterprise Practice
Read Bio

Ben Dickie

Research Director and Executive Advisor, Applications
Read Bio