All Research

Product Market Opportunity Sizing Workbook

The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your...

Go-to-Market Strategy RACI and Launch Checklist Workbook

The Go-to-Market Strategy RACI and Launch Checklist Workbook helps you outline team roles, responsibilities, tasks, due dates for a comprehensive Go-to-Market strategy, and...

Go-to-Market Strategy Presentation Template

The GTM Strategy Presentation Template helps you capture and easily present your team analysis and findings to complete your GTM strategy.

Build a More Effective Go-to-Market Strategy – Phases 1-3

Align your team on a shared GTM strategy vision and the benefits of a more effective GTM strategy.

Build a More Effective Go-to-Market Strategy

A successful go-to-market (GTM) strategy aligns marketing, product, sales, and customer success, enables product launch decision-making based on deep buyer understanding,...
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Has the “SaaSpocalypse” Come for CX Technology Providers?

This note examines whether “SaaSpocalypse” claims are valid, based on full-year results from 24 public companies that have significant customer experience (CX) SaaS offerings.

Project Costing Gaps Leave IT Leaders Unable to Prove Value or Defend Spend, Finds Info-Tech Research Group

Rising cost pressures and shifting market conditions are forcing IT leaders to justify technology investments with greater precision. However, many organizations still rely...

Process Reimagination Canvas

A PowerPoint tool you can use to create an executive-ready, one-page summary of how your redesigned workflow delivers value.

Process Discovery and Evaluation Tool

An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.

Reframe Energy Dependency as a Technology Risk to Protect Margins and Operations

Oil price volatility and supply instability are accelerating the need for energy resilience in mining. Technology plays an important role in mitigating the risks and reduce...
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