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Use this template to support your evaluation of vendors and their ERP products. Once complete, this template will provide vendors with scenarios that prompt them to...
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Use this workbook to execute vendor evaluations. The workbook can be provided to your vendors to initially self-score and then be reviewed by your team; alternatively,...
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Gauge the buyers’ familiarity with your brand.
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Identify external and internal factors influencing your brand.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Define the “raison d’être” and fundamental principles of your brand.
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Clarify your positioning in the marketplace and your unique competitive advantage.
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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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Develop a compelling brand message and story.
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