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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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Develop a compelling brand message and story.
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Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
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Create a list of existing and new assets to create and manage.
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Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
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Build and deliver on an effective tactical deployment plan.
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Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
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Audit the content produced by your teams and external resources.
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Use this workbook to document decisions made, rationale, and implications of key activities to support your ESG reporting program.
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