|
The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
|
|
|
With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
|
|
|
This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
|
|
|
This blueprint shows how using product management can significantly increase win rates and measure the success of CI team funding from management.
|
|
|
Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate...
|
|
|
Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our...
|
|
|
This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
|
|
|
The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the...
|
|
|
This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
|
|
|
This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
|
|
