Market Analysis Template

Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.

Improve External PR Communications for Greater Product Launch Success

An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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Enable Product Delivery – Executive Leadership Workshop

Strengthen product management in your organization through effective executive leadership by focusing product teams on core capabilities and proper alignment. Develop a...

Enabling Product Delivery – Executive Workshop Storyboard

Strengthen product management in your organization through effective executive leadership by focusing product teams on core capabilities and proper alignment. Develop a...

Enabling Product Delivery – Executive Workshop Outcomes

Enabling Product Delivery Executive Workshop outcomes summary with the results of your workshop, recommendations where we can make that path easier, links to related...

Respond Properly to Negative Reviews to Strengthen Your Brand

The worst thing has happened – your company received a negative review. Regardless of the source or the criticism, the worst thing you can do is ignore the review....

Build a Strong Analyst Relations Foundation

Our research shows that the 25% of AR programs that deliver business value back to their companies do so by bringing analyst insights “inside” to build a better business....
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Choose the Right Channel Sales Partner

Software CEOs need the right strategy to not only evaluate their need for partnership when entering new markets or seeking to open a new revenue stream, but a quick and...
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IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.

Redesign Your Website to Increase Marketing-Influenced Wins

A successful website redesign gives digital marketing leaders a reliable way to increase marketing-influenced wins, brand image, and competitive differentiation. Planning...
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