Applications - Tools
Topics
B2B Cadence Formula WorksheetThis workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and... |
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Asset Quick Start GuideThis guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and... |
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Asset Sunsetting ToolThe Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data... |
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Build vs. Buy Decision TreeThis tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house. |
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Board Management Vendor Selection WorkbookKey resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to... |
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Competitive Intelligence and Go-to-Market AI PlaybookThis playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis. |
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Lead Gen Engine Diagnostic ToolAn easy to use diagnostic tool that will help you quickly pinpoint weakness within your lead gen engine. |
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Investor Website Data ChecklistThis template enables you to check external data sources to ensure they have current information. |
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Build Investor Awareness Due Diligence Document ChecklistThis template provides a detailed list of due diligence documents that might be requested by investors. |
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Key Investor Contacts TemplateThis template allows you to identify key investors, list contact details, record outreaches, and document outcomes. |
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