Applications - Tools

Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Build Vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Build Competitive Intelligence to Improve Sales Win Rates Workbook

Develop competitive criteria, models, and data to help evaluate your desired sales opportunities to correctly position your company and products in your battlecards.

SOV Executive Presentation Template

The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.

Key Metrics Evaluation and Benchmarking Tool

The Key Metrics Evaluation and Benchmarking Tool is a comprehensive tool that allows you to compare your company's metrics to the benchmarks for your company's stage and...

Metrics Benchmarking Reference Guide

The Metrics Benchmarking Reference Guide is a convenient resource for comparing your company's performance to that of other high-growth companies.

AI in Requirements Management Accelerator Workbook

A supporting tool that helps you assess your current state and build the case for leveraging AI in requirements management.

Evolve Your SDLC Example Flows

The SDLC examples are sanitized versions of process flows and related deliverables from other Member workshops. You can use these as a starting point or to help validate...

Brand Identity Competitive Analysis

This template aims to gain valuable insights into how your brand visually and verbally stands out or blends in with competitors. This information will help you refine your...

Brand Name Generation Tracker

Use this Brand Name Generation Tracker to outline the parameters for selecting the ideal name. This tool enables you to organize and keep track of an unlimited number of...
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