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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
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Align the organization with a common approach to managing the build and launch phases of a successful product launch process.
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Use this research to illustrate what must be done to optimize your product delivery capabilities and portfolio so that it aligns to the organizational Exponential IT...
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Effectively align and communicate your go-to-market strategy to ensure successful execution and buy-in from stakeholders.
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Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
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Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...
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This detailed keynote from Info-Tech LIVE 2024 explores techniques for managing Agile backlogs, including how using a tiered backlog approach allows for just-in-time...
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Deepen your understanding of business capabilities and how new systems can elevate them. Explore the valuable insights and actionable takeaways from this keynote...
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Learn and understand CI software capabilities and trends and define your use cases and requirements
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