Applications - Storyboard

Match Your Budget to Your Market Position – Phases 1-2

This deck helps CMOs review budgets, create forward-looking strategies, prioritize spend, and pivot to low-effort, high-return campaigns. It's the perfect tool for CMOs who...

Protect Your Organization's Online Reputation Storyboard

Protect your corporate reputation and online presence from threats using Info-Tech’s six-step framework.

Capitalizing on AI – Phases 1-3

The Capitalizing on AI storyboard will guide you in how to select AI initiatives that are golden opportunities, focusing on those that have a high value and that your...

Build Your AI Business Case Storyboard

AI is one of the hottest topics in IT history. Many want to reap its benefits, but unknowns are rampant, making success difficult to achieve. Help your organization enter...

Identify the Customer Satisfaction Metrics That Matter Storyboard

This blueprint will help customer success and marketing leaders understand what they need to measure to get an accurate picture of customer satisfaction levels and how to...

Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard

Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.

The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.

Build, Buy, or Shut It Down Storyboard

A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.

Marketing Research and Advisory Framework Capstone Deck

The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...

Event Activation Playbook Storyboard

This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
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