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Organizations are under pressure to align the value they provide with the organization’s goals and overall company vision. In response, they are moving to product-centric...
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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Firms are investing in modern release practices (including continuous integration and delivery) based around product ownership, Agile, and DevOps. They continue to see...
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This blueprint will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer advocacy...
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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Quickly diagnose what’s not working within your lead gen engine so that you can remedy the issues uncovered and get back on track, building new customer relationships and...
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Given their proximity and daily interactions with employees, frontline managers are best suited to support employees through change. Equip frontline managers with the...
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Similar to their customer experiences, employees want an overall employee experience that fits more seamlessly into their lives. Organizations not only have to compete...
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There’s a catch-22 surrounding job descriptions: they’re not used because they’re outdated, but they’re outdated because they’re not used. Evaluate how job descriptions...
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