Applications - Blueprints

Go-to-Market Strategy on a Page

A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Build Your Exponential IT Product Practice

Exponential technologies such as generative AI have changed the way organizations should operate and deliver value. IT must change its traditional product delivery...

Crush Your Product Launch

Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Event Activation Playbook

Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...

Build, Buy, or Shut It Down

Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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Build a Software Quality Assurance Program

Organizations are driving toward faster delivery cycles using Agile and DevOps practices. Building a software quality assurance program that aligns with these...
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Develop Your Agile Approach for a Successful Transformation

Agile transformations can be difficult and complex to implement. That’s because they require fundamental changes in the way an organization thinks and behaves (and many...
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The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...

Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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