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This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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Testing is a necessary part of the solution delivery lifecycle. But it is seen as tedious and time-consuming, and as it is the last step before deployment, faces pressure...
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The business analyst role is changing, and AI will accelerate that change. The function has been asked to do more with less. More work in less time means missed...
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Tech startup CEOs should use metrics to guide decisions on operational improvements. However, many CEO entrepreneurs who come from other disciplines may not have settled...
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With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate...
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This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
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With delivery teams under continual pressure to deliver faster, higher-quality products, the promise of Generative AI (GenAI) is too tempting to pass up, but it can be...
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SAFe is a highly disruptive enterprise transformation that won’t solve your organizational delivery challenges by itself. Start with an open mind and an understanding of...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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