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Low- and no-code promises enticing benefits, but they come with caveats. Without the right training, adoption plan, and governance structure for low- and no-code, IT will...
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Organizations are under pressure to align the value they provide with the organization’s goals and overall company vision. In response, they are moving to product-centric...
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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Firms are investing in modern release practices (including continuous integration and delivery) based around product ownership, Agile, and DevOps. They continue to see...
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Customer advocacy builds relationships with customers, nurtures brand advocacy, gives marketing credibility, and differentiates you from the competition; it’s critical to...
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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Quickly diagnose what’s not working within your lead gen engine so that you can remedy the issues uncovered and get back on track, building new customer relationships and...
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Launching a mobile program can be a daunting and confusing task. If not planned carefully, the end result can become chaotic. By executing a series of key projects, you...
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Sales support is a critical mandate for IT organizations. As the area of the organization that “brings home the money,” Sales must be equipped with the applications,...
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