Applications - Blueprints

Empower Solution Delivery With the Right CoP, CoE, and C4E Model

Companies want to foster collaboration and knowledge sharing. How to approach it will depend on the specific purpose or project.

Match Your Budget to Your Market Position

This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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Capitalizing on AI

In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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Build Your AI Business Case

AI is one of the hottest topics in IT history. Many want to reap its benefits, but unknowns are rampant, making success difficult to achieve. Help your organization enter...

Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Take an Educated Approach to Developing an LMS Strategy

Build an LMS strategy based on corporate objectives and L&D goals by considering the four pillars of LMS: content, people, process, and technology.
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Develop a Web Experience Management Strategy

A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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Prepare and Defend Against a Software Audit

Software licensing audits can cause significant business disruption and failure to be in compliance will result in punitive fines. Build a strategy for the moment a...
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Reduce Time to Consensus With an Accelerated Business Case

Build a compelling business case for the procurement of an enterprise application that demonstrates the drivers for decision making in your organization, provides...
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