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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the...
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By completing the Customer Advocacy Maturity Assessment Tool, you will gain insight into areas of strength and weakness, identify areas of improvement and where to focus...
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Audit the content produced by your teams and external resources.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Develop a compelling brand message and story.
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Define the “raison d’être” and fundamental principles of your brand.
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