|
Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
|
|
|
Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...
|
|
|
Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
|
|
|
Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...
|
|
|
Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and...
|
|
|
This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
|
|
|
Rein in social media by choosing a management platform that’s right for you.
|
|
|
For your business to have a successful deployment it is important to use all the initiatives planned out in the previous phases.
|
|
|
For your business to leverage WEM technology, proper project planning and stakeholder engagement must occur at the beginning of the project. An evaluation of the current...
|
|
|
Understand the benefits of a dedicated Web Experience Management Suite and kick start your WEM strategy with a project charter.
|
|
