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This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.
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Sales enablement aims to improve the performance of your sales team to increase revenue. This blueprint helps sales and marketing operations diagnose the maturity of...
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This blueprint helps create a coherent brand architecture, enabling easy launches of new products and services, preparing for acquisitions, and modifying brand strategy....
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This storyboard will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer...
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Connecting through social media is an essential way to engage with your customers. Identify the best tools that suit your social media management needs.
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Inspired by top-performing businesses and best practices, this Blueprint provides the guidance and tools needed to successfully build awareness and help businesses grow.
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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Use this research to gain an understanding of web analytics tools and how to leverage them to understand user behavior.
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Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...
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This blueprint will build your skills to price new products or adjust pricing for existing ones. Disciplines made using our pricing methodology strengthen efforts to...
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