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This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...
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Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.
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Understand the benefits of a dedicated Web Experience Management Suite and kick start your WEM strategy with a project charter.
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For your business to leverage WEM technology, proper project planning and stakeholder engagement must occur at the beginning of the project. An evaluation of the current...
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For your business to have a successful deployment it is important to use all the initiatives planned out in the previous phases.
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Rein in social media by choosing a management platform that’s right for you.
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This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
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Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and...
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Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...
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Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
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