Marketing Solutions - Solution Sets

Diagnose and Optimize Your Lead Gen Engine

Quickly diagnose what’s not working within your lead gen engine so that you can remedy the issues uncovered and get back on track, building new customer relationships and...

Optimize Software Pricing in a Volatile Competitive Market

Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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Get Started With Customer Advocacy

Customer advocacy builds relationships with customers, nurtures brand advocacy, gives marketing credibility, and differentiates you from the competition; it’s critical to...

Diagnose Brand Health to Improve Business Growth

Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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Build a More Effective Go-to-Market Strategy

A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Create a Buyer Persona and Journey

Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Optimize Lead Generation With Lead Scoring

With marketer rush to generate revenues, just 32% of companies pass well-qualified leads over to their outbound sellers. The culprit is often a lack of a lead scoring...
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2020 Applications Priorities Report

Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...

Select and Implement a Social Media Management Platform

SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
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Develop a Web Experience Management Strategy

A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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