B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Create Assets to Accelerate the Buyer Journey – Phases 1-2

This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.

Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...

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Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...

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Attract and Convert B2B SaaS Customers With Effective Email Marketing

​The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into the...

Build Investor Awareness to Secure Next-Round Financing

A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...

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Buyer Personas and Journey Presentation Template

Gather existing and desired customer insights and conduct market research to define and personify your buyer personas and their buying behaviors.

Brand Recognition Survey and Interview Questionnaire and List Template

Gauge the buyers’ familiarity with your brand.

External and Internal Factors Analysis Template

Identify external and internal factors influencing your brand.

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