|
Define the “raison d’être” and fundamental principles of your brand.
|
|
|
Clarify your positioning in the marketplace and your unique competitive advantage.
|
|
|
Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
|
|
|
Outline your brand's writing principles, style, grammar, punctuation, and number rules.
|
|
|
Develop a compelling brand message and story.
|
|
|
Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
|
|
|
Create a list of existing and new assets to create and manage.
|
|
|
Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
|
|
|
Build and deliver on an effective tactical deployment plan.
|
|
|
Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
|
|
