|
Develop a compelling brand message and story.
|
|
|
Audit the content produced by your teams and external resources.
|
|
|
Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
|
|
|
Create a list of existing and new assets to create and manage.
|
|
|
Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
|
|
|
Build and deliver on an effective tactical deployment plan.
|
|
|
Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
|
|
|
By completing the Customer Advocacy Maturity Assessment Tool, you will gain insight into areas of strength and weakness, identify areas of improvement and where to focus...
|
|
|
This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
|
|
|
This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
|
|
